The GS1 Global Data Model helps you leverage your product content for a seamless shopping experience across every channel.
By simplifying and harmonising the exchange of product data around the world, the GS1 Global Data Model increases operational efficiency for brand owners and retailers and improves data accuracy and completeness for consumers.
Improved consumer experiences
Consumers will benefit from seamless, omnichannel shopping experiences as the GS1 Global Data model improves the availability, completeness, accuracy and timeliness of product data. Specifically, the GS1 Global Data Model will:
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Make it easier to find the right product online
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5-10% reduction in returns driven by product data
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Speed availability of new and unique products
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Help deliver personalized experiences and offers
Increased operational efficiencies
Brand owners and retailers will benefit from increased operational efficiencies as the GS1 Global Data Model makes it easier to share quality product data across trading partners. Specifically, the GS1 Global Data Model will:
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30%-60% reduction in effort for data exchange
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Simplify data management and quality control
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Reduce the cost of mitigating data issues
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Maximise opportunities to leverage advanced analytics
How it works
The GS1 Global Data Model clarifies data requirements across trading partners by defining the attributes needed to list and sell your product in a given market.
Defines product attributes in a clear, business-friendly manner
Standardises attributes required for product data exchange
Accounts for varying needs by category, region and location
Supports seamless, technology-agnostic data exchange
Attribute Categories
GS1 Global Data Model eLearning course
Complete the eLearning course on the GS1 Global Data Model to find out why it’s important, how it works and how to prepare.
Everyone needs better product data
Learn why better data is mission critical for brand owners and retailers, and ultimately for consumers.
Getting prepared
Learn about the pilots and prepare your company to leverage the GS1 Global Data Model.